Hale Bob Celebrates the Season in Style: Fashion Solstice Weekend on Melrose

This October, West Hollywood’s fashion scene will light up in celebration of style and seasonal change as Hale Bob hosts its Fashion Solstice Weekend Pop-Up at the brand’s flagship boutique, 8551 Melrose Avenue, on October 18th and 19th. Running from 2 p.m. to 7 p.m. each day, the two-day event will mark the arrival of Hale Bob’s Fall 2025 collections. The weekend promises music by Grammy-nominated DJ Mark Lewis as well as drinks, small bites, and exclusive brand giveaways. Sponsored by Oroma, the luxury alcohol and cocktail brand, and NA, the modern social beverage company, the Hale Bob Fashion Solstice event will bring together the stylish and the bold for two days of fun. 

Guests are invited to come dressed for the occasion. The dress code, “Vintage & Glam,” sets the tone for the evening. In true Hale Bob spirit, the event will encourage guests to express themselves with confidence and sensuality. This is an invitation to channel the romance of another era through a modern perspective, exactly what Hale Bob does best. The weekend will also show off Hale Bob’s exciting new Fall 2025 collections, lines that take the brand far away from its well-loved resort wear and bohemian classics. Founded by Parisian-born designer Daniel Bohbot, Hale Bob has spent the past two decades building its name on expressive prints and flowing fabrics that embody femininity and freedom. Now, as the weather cools, the brand is introducing trench coats, outerwear, and full wardrobe pieces that take Hale Bob from vacation favorite to complete fashion house. Following the success of its dreamy Sky High pre-fall collection, Bohbot and his team are entering new creative territory with two fall lines: Connect the Dots and Wild Bunch.

The Connect the Dots collection reimagines the classic polka dot to create a pattern that is deliberate and chic. Available in blue and black, the collection features tops, dresses, and layered separates that are meant to catch the light, adding movement to autumn’s darker palette. And the effect is quietly powerful. When paired under Hale Bob’s new statement outerwear, the dotted prints bring energy and texture to the season’s favorite looks. Whether styled beneath an oversized trench or worn alone for an evening out, the Connect the Dots line shows that simplicity can still make a statement.

Rendered in dramatic red/pink or black, Wild Bunch floral motifs are seen on long-sleeve dresses and tops that are sensual and seasonally appropriate. The standout piece, the Alisson Charmeuse Dress, shows off everything this collection stands for, featuring a silhouette that balances softness with structure. Made from washed charmeuse, the dress has smocking at the neckline and waist, elasticized long sleeves, and a long skirt with release pleats. Offered in four autumn-perfect hues, the Alisson dress is versatile enough for the boutique’s daytime crowd or an after-dark gathering. 

This season, the conversation in fashion is all about outerwear, and Hale Bob is stepping into that conversation with purpose. Oversized coats and trenches are becoming defining silhouettes of Fall 2025, reflecting a global appetite for clothing that feels protective and powerful. This means that the brand’s signature prints and color stories now extend into full seasonal wardrobes, allowing women to express their individuality from head to toe. Furthermore, the introduction of these large, enveloping coats signals Hale Bob’s maturity as a fashion house. It is an acknowledgment that today’s woman wants pieces that can transition from morning to evening. In this way, these coats are an embodiment of the modern woman’s strength and sensuality.

The Fashion Solstice Pop-Up will celebrate the brand’s expressive and confident values. DJ Mark Lewis, whose Grammy-nominated sound has electrified audiences around the world, will be in charge of the music throughout the event. And as guests browse the racks and discover new fall pieces, they will enjoy small bites, cocktails from Oroma, refreshing creations from NA, and more. As Daniel Bohbot continues to guide Hale Bob into its next era, this weekend marks a celebration of a brand growing into its full power. 

The Hale Bob Fashion Solstice Weekend Pop-Up takes place Saturday, October 18th, and Sunday, October 19th, from 2:00 p.m. to 7:00 p.m. at 8551 Melrose Avenue, West Hollywood.