Founded in 2007 by Elizabeth Brambila, SoCal Truck Accessories and Equipment began as a small family business during one of the toughest economic downturns. Despite the challenges, Elizabeth’s faith and resilience led her to create a thriving enterprise that has become a trendsetter in the off-road community.
Located in the city of Santee, CA, in San Diego County, what started as a small garage business has grown into a trusted name in truck customization throughout Southern California. SoCal Truck Accessories and Equipment serves both individual adventurers and large commercial fleets like SDG&E, local water districts, and the U.S. Navy. The company is built on a foundation of quality, offering solutions that balance performance and value.
After five years as a U.S. Marine Corps Sergeant, Joel Cruz, Elizabeth’s son, took over leadership of the company alongside his siblings. His military discipline and dedication have expanded SoCal Truck’s reach, blending the family’s commitment to craftsmanship with a cool, modern take on off-road customization.
Although SoCal Truck started as a traditional, family-run shop, it’s now driven by a younger, hip team that’s breathing new life into the business. Joel Cruz and his siblings are not just continuing what was built—they’re reimagining the brand with a forward-thinking mindset. This new generation has positioned SoCal Truck as a leader in not only fleet commercial services but also the booming markets of overlanding and off-roading accessories.
Despite their growth, SoCal Truck hasn’t lost sight of the core values that built the company. Faith, family, and hard work continue to guide their decisions. From designing custom rigs for passionate off-roaders to providing large-scale solutions for commercial fleets, the team at SoCal Truck approaches each project with care and attention to detail. Their deep commitment to customer satisfaction—whether it’s a custom build or long-term fleet maintenance—remains the cornerstone of their success.
What truly sets them apart is their ability to innovate while staying grounded in their mission. While other companies focus on mass production or cutting corners, SoCal Truck prides itself on “Building Solutions, Delivering Value.” Their products are designed to perform, and they take extra steps to ensure installations are done with precision.
Customers know they can rely on SoCal Truck to get the job done right the first time, and this trust has fueled their growth and strong reputation.
As they look toward the future, SoCal Truck has no plans to slow down. With off-roading and overlanding continuing to grow in popularity, they are perfectly positioned to lead the charge in the industry. Joel and his team remain focused on expanding their fleet commercial services while continuing to provide the best in recreational truck accessories.
Through innovation, dedication, and a foundation built on faith and family, SoCal Truck is more than just a business—it’s a legacy. They’ve taken what began as a family’s dream during tough times and turned it into a trendsetting powerhouse. As they continue to expand and adapt, SoCal Truck will keep driving forward, leading the off-roading world with integrity, creativity, and an unshakable commitment to quality