Gospel Music Becomes Brazil’s Second Most-Listened-To Genre and Drives Media Market Growth

Gospel music is experiencing one of its strongest periods of growth in Brazil, establishing itself not only as a religious expression but also as a cultural and commercial phenomenon. The genre’s expansion is increasingly evident on national television, with major broadcast networks opening space for Christian artists on programs with broad audiences and national relevance.

In this landscape, Nunes Entretenimento has emerged as one of the companies helping strengthen the presence of gospel music across major media platforms, including Globo, Brazil’s largest television network.

Focused on public relations, artist positioning, and audience expansion, the company works to connect gospel artists with new opportunities in communication, entertainment, and the broader marketplace.

Among the artists representing this new chapter of Brazilian gospel music are Gabriela Rocha, Kemilly Santos, and Get Worship, all of whom have experienced significant audience growth and engagement across digital platforms and television.

In recent weeks, Gabriela Rocha and Get Worship generated widespread attention through their appearances on Globo programming, further increasing the visibility of gospel music on national television and reinforcing public interest in content centered on faith, music, and spirituality.

Gabriela Rocha has established herself as one of the most influential gospel artists in the country, surpassing 6 billion views on YouTube. Kemilly Santos has accumulated more than 150 million streams across digital platforms, while Get Worship gained national recognition with the song “Um Novo Dia” (“A New Day”), widely regarded as one of the biggest gospel hits of the year.

The genre’s growth is reflected in impressive streaming and social media numbers, as well as among younger audiences who increasingly seek content rooted in purpose and identity. Today, gospel music is considered the second most-listened-to music genre in Brazil, further highlighting its economic significance within the entertainment industry.

“Gospel music is no longer confined to a niche audience—it has become part of Brazil’s mainstream culture. Seeing Christian artists gain space on national television represents an important shift in the country’s entertainment landscape,” says Gledson Nunes, founder of Nunes Entretenimento.

“At Nunes Entretenimento, we believe excellence, purpose, and communication can go hand in hand. Our goal is to build projects that impact people both inside and outside the church.”

“People are searching for connection, authenticity, and messages that bring hope. Television networks have recognized this movement and are making room for this new reality.”

The expansion of gospel music on national television demonstrates not only the commercial strength of the genre but also the cultural and social impact of a generation seeking content with meaning, representation, and purpose.