Jubril Arogundade: The Visionary Steering Africa’s Automobile Revolution

Driving innovation at the crossroads of business, entertainment, and legacy

In the high-octane world of automobiles, strategy, and star power, Jubril Arogundade has emerged as one of Africa’s most dynamic and influential business leaders. A serial entrepreneur and strategic powerhouse, Jubril currently serves as the Executive Director of CIG Motors (representing major brands such as GAC MOTOR, JMC, WULING, DFM, and FAW) and as Group Head of Communications for Choice International Group Africa Region, which oversees the likes of GREE and LONTOR.

With a unique blend of innovation, leadership, and marketing genius, Jubril has transformed industries and narratives—redefining how African brands compete on the global stage.

A Brilliant Beginning: From Lagos to the World

Born on February 28, 1987, in Lagos, Jubril’s journey began with an insatiable hunger for knowledge and impact. He holds a BSc in Information Technology from Eastern Mediterranean University and an MBA from the Metropolitan School of Business & Management (UK). While in university, he displayed early signs of greatness—winning the award for Most Creative Student three years in a row and serving as President of the Nigeria Student Association.

He also spearheaded Cyprus Shutdown, a cultural movement that brought top Nigerian artists to the diaspora, celebrating music, art, and heritage with an audience of over 35,000 Nigerians.

Entrepreneurial Excellence: Building Empires from the Ground Up

Between 2011 and 2018, Jubril founded and led multiple successful ventures including Jsmart Global Services Ltd, Ofhand Entertainment Ltd, Techbrary Software Solutions Ltd, Snow Mall Nigeria Ltd, Frequest Technology Ltd, and Uniquesmart Cab. His multidisciplinary grip across Automobile, Fintech, Entertainment, Transportation, Software Development, and Real Estate solidified his reputation as a business polymath.

Rising through the ranks, he went from GM Commercial at CIG Motors to his current top role, where he has masterfully led the company to exponential growth—raising revenue from ₦10 billion to over ₦100 billion in just 5 years.

Marketing Genius & Industry Game-Changer

Jubril is credited for crafting some of the most revolutionary marketing campaigns in Africa’s automobile sector, including:

“Drive Now, Pay Later”
“The Swap”
“The G-Style Experience”
“LagRide Roadshow”
And the now-iconic Davido brand ambassador signing for GAC Motors & Wuling, a campaign that captured national attention at the Chivido wedding, establishing GAC as a status symbol for the elite and aspirational.

Accolades That Speak Volumes

Personal Awards:

Most Proactive Marketing Icon of the Year – Champions Award 2024
Most Outstanding Marketing Communications Professional (Automobile) – Brandcom 2024
100 Most Influential Young Africans – Pan African Youth Leadership Foundation 2024
Member of Forbes BLK – 2024
Auto GM of the Year – NAJA 2023
Excellent General Manager – GAC Motor China 2023
The Most Outstanding Young Executive – Lagos Youth Award 2022
And many more across a decade of unmatched excellence.

Under His Leadership, GAC Motors Won:

Most Innovative Automobile Brand of the Year – Brandcom 2024 & 2023
Auto Company of the Year – Champions Award 2023
Car of the Year – NAJA 2023
Automobile Manufacturer of the Year – Peace Legend Awards 2022
Youth Brand of the Year – Lagos Youth Awards 2022
Fastest Growing Automobile Company – Brandcom 2022

These awards reflect more than success—they mirror his vision, relentless drive, and ability to make ideas come alive.

Passions Beyond the Boardroom

When he’s not revolutionizing the automobile industry, Jubril Arogundade explores his love for philosophy, music, public speaking, travel, art, and golf. But it’s his philanthropy that truly reveals his heart—most notably his sponsorship of free healthcare for the elderly in Ajegunle, staying deeply rooted in the community that shaped him.

Legacy in Motion

Jubril lives by a mantra that reflects his life’s journey:

“Dreaming isn’t enough, consistency in due action drives success.”

His story is more than a timeline of achievements—it’s a masterclass in vision, tenacity, and cultural reinvention. Jubril Arogundade is not just leading a company; he’s driving a movement—a new narrative for Africa’s automobile sector, one that fuses business, entertainment, and purpose into a global phenomenon.