Elegance Reimagined: Betzabe Wintermute Launches Elura Paris, LLC — A Bold Step into the World of French Lingerie

In a world where industries often define people, Betzabe Wintermute continues to defy categorization.

Best known as the powerhouse behind Jorge 360 Staffing, one of the most trusted healthcare staffing agencies in the California, Betzabe has become a symbol of modern entrepreneurship—balancing mission-driven leadership with visionary expansion. Now, she’s entering a new chapter: the launch of her French lingerie brand, Elura Paris, LLC, right from the fashion-forward hills of Malibu, California.

And just like everything she does, this move is bold, purposeful, and rooted in deeper meaning.

From Hospital Rooms to Dressing Rooms

Betzabe’s journey began in Peru, where values like discipline, resilience, and integrity were instilled early in her life. She brought that foundation with her to the United States and built a business—Jorge 360 Staffing—that would go on to serve medical institutions across all 50 states and U.S. territories. From travel nurses to allied health professionals, her company became synonymous with excellence, urgency, and care.

But beneath the lab coats and clinical environments, Betzabe always knew her impact could stretch beyond healthcare. Her dream? To create something for women that wasn’t just functional—but sensual, empowering, and emotionally resonant.

That dream is now reality with Elura Paris, LLC.

The Birth of Elura Paris: A New Language of Luxury

Elura Paris, LLC isn’t just a lingerie brand—it’s a statement. Inspired by timeless French aesthetics and designed for the modern, confident woman, Elura blends luxury with purpose, sensuality with strength.

Crafted with the finest fabrics, thoughtful detailing, and an unapologetic commitment to celebrating femininity, each Elura piece is made to empower women from the inside out—just like Betzabe has done throughout her career.

“This is about more than lingerie,” Betzabe says. “It’s about identity. It’s about women feeling powerful in their softness and strong in their vulnerability.”

Based in Malibu, with Parisian influence and global ambition, Elura Paris brings European elegance into everyday life—merging comfort, style, and emotion into wearable confidence.

From Healing to Honoring Women

What makes this transition from healthcare to high fashion so seamless for Betzabe is her unwavering mission: to support, uplift, and honor women in every way she can.

Through Jorge 360 Staffing, she’s created employment, filled critical healthcare gaps, and built trust across an entire industry. Through Elura Paris, she now steps into a more intimate space—helping women reclaim their sense of self through design and beauty.

The woman who once staffed ICUs is now crafting silk and lace. And yet, her purpose remains the same: to care deeply, lead boldly, and elevate others.

A Legacy in Motion

With the launch of Elura Paris, LLC, Betzabe Wintermute once again proves she’s not just an entrepreneur—she’s a legacy architect. One who moves with intention, creates with heart, and leads from a place of vision rather than convention.

From Peru to Malibu. From hospitals to haute couture. From staffing to seduction.

Betzabe Wintermute is not following trends—she’s creating industries.

And whether she’s changing lives in a surgical ward or redefining elegance through a lingerie line, one thing is clear: she’s always doing it with purpose, grace, and power.