Glow with Purpose: How Natalie McAteer’s Glam Tan Is Changing the Self-Tanning Game

The Spark Behind the Shine
For Natalie McAteer, the journey to founding Glam Tan started with a personal need. Growing up in Ireland—where sunlight is a rare treat—she often turned to self-tanners to achieve a radiant glow, especially for photoshoots where she wanted to look and feel her best. However, no product she tried truly lived up to her standards. Many were streaky, unnatural, or filled with harsh chemicals that compromised skin health.

Frustrated by the lack of options that aligned with both her aesthetic and wellness values, Natalie had a vision: to create a self-tanner that not only delivered a flawless tan but also nourished the skin from within. That vision became Glam Tan—a clean, skin-loving formula designed for those who want to glow confidently and consciously.

Where Beauty Meets Science
Rather than rushing a product to market, Natalie did the opposite—she turned to science. Collaborating closely with a dermatologist and a plastic surgeon friend, she began researching the best medical-grade ingredients that could improve the skin’s texture, tone, and overall health.

The result is a revolutionary formula that includes collagen, hyaluronic acid, and other active ingredients known for their skin-firming, hydrating, and anti-aging properties. “A good tan should be more than skin deep,” Natalie explains. “It should enhance your skin, not just mask it.”

With Glam Tan, every application is a step toward healthier, more radiant skin.

The California Connection
Launching a self-tanning product in sunny California may sound counterintuitive, but Natalie saw a deeper trend. “The truth is, more people are moving away from tanning in the sun,” she says. “They’re aware of the dangers—skin cancer, sun spots, premature aging—and they want safe alternatives.”

The wellness movement in California, where clean beauty and preventative skincare reign, proved to be the perfect environment for Glam Tan. People don’t necessarily have the time—or desire—to spend hours in the sun. Instead, they want a quick, effective, and safe way to look bronzed for events, photoshoots, vacations, or simply to feel good in their skin.

Natalie’s product delivers exactly that: a radiant glow without UV exposure, and with added skin benefits that traditional tanning can never offer.

Glow with Confidence, Not Compromise
Glam Tan isn’t just about looking good—it’s about feeling empowered in your own skin. With a formula that prioritizes skin health, ease of use, and natural results, Natalie McAteer has created more than a beauty product—she’s created a movement.

In a world where wellness and beauty are no longer separate, Glam Tan stands at the intersection. It’s the future of tanning: clean, smart, and confidently radiant.

CREDITS:

Hair & Makeup by Katya Rich
Photographer Ashish Tibrewal