Creative Minds Behind the Vira Brasil and EUA Brands, Broadcast by SBT

There is a lot of talk these days about the stability of traditional sectors, those that have sustained the economy for centuries. However, it is also essential to highlight the explosive growth of the Creative Industries in Brazil (MICBR), a market that is emerging with great force every year, mainly in the areas of audiovisual, film creation, music, and design, among others.

The creative economy is one of the fastest-growing sectors in the world, not only due to the generation of income but also due to the creation of jobs and the expansion of exports. In recent years, Brazil has gained prominence in this field, especially in the music industry, which has become a major driver of employment and financial stability. In addition, the contribution to the increase in GDP (Gross Domestic Product) has been significant. Content such as songs, music videos, books, exhibitions, and similar productions are created daily.

The creative economy is not limited to music and audiovisual. It covers sectors such as culture, fashion, design, crafts, cinema, radio, photography, and of course, the digital universe. According to the Continuous PNAD (4th quarter of 2022), this sector already represents 3.11% of Brazil’s GDP and employs around 7.4 million people. By 2030, this number is expected to reach 8.4 million.

In Brazil, some professionals stand out in this market for their contributions, leadership, and undeniable results, such as Léo Neves, event producer; Dnyras, creative director and branding specialist; and Gledson Nunes, Global PR. These names represent the innovation and dynamism that drive the creative economy forward in Brazil.

An example of such resourcefulness is the recent, unprecedented event held in Brazil and the United States to celebrate the arrival of the new year. The music festival named “Vira Brasil” gained global visibility with performances by several artists. In Brazil, the event took place at Allianz Parque in São Paulo and was broadcast live on SBT.

In total, there were more than 15 musical performances, around 40,000 people in attendance, over 150,000 online viewers in real time, and more than 10 million viewers watching via SBT on the national network. In the United States, “Vira Brasil USA” was broadcast from Orlando directly from the Addition Arena.

This result confirms the strength of the Creative Economy in the country and the impeccable work of the entrepreneurs who are currently leading this advancement. Meet the minds behind the mega events “Vira Brasil” and “Vira Brasil USA”:

LÉO NEVES
Currently based in the vibrant state of Florida in the United States, Léo Neves is a renowned Christian event producer of Brazilian origin, whose trajectory is marked by inspiring transformation and an unwavering commitment to faith. With a career spanning more than 15 years, he has gained international recognition as the visionary producer behind some of the largest Christian event productions in Brazil, the United States, and the world.

GLEDSON NUNES
A 25-year-old entrepreneur, Gledson Nunes leads his global public relations agency, Nunes Entretenimento, one of the largest in the global market.
With experience in new business strategy, music, and entertainment across the Brazilian, Latin American, and American markets, the agency has worked with a specific range of award-winning and platinum-selling artists, as well as other talents throughout its career.

DANIEL ZEMUNER
Daniel Zemuner, better known as Dnyras, is the man behind branding, mega-events, and artists in Brazil and the United States.
A native of Londrina, Paraná, Dnyras is an artist completely passionate about communication. He is the creative mind behind mega-event campaigns.
His art has led him to a feat that few Brazilians have achieved: he managed to advertise on a billboard located in one of the most famous destinations in the world—Times Square, in New York.