In an industry defined by surface-level fixes and copy-paste formulas, Melanie Richards stands out for a simple reason: she didn’t enter the sunless space to build another beauty brand. She came to rebuild the category entirely. As the Founder & CEO of goGLOW, Richards has transformed what spray tanning means in the modern beauty landscape. What began as a mobile side hustle has become a national franchise system with 22 studios open, 31 more opening in 2026, and 120 territories awarded — making goGLOW one of the fastest-growing skincare-driven service brands in the country. And now, with goGLOW’s first California … Continue reading Melanie Richards: The Founder Redefining Sunless Tanning as Skincare’s Next Frontier