The Age of Ambition
In a world where innovation is accelerating, age is no longer a barrier to success. A study by the Global Entrepreneurship Monitor (GEM) in partnership with Sebrae revealed that 55% of new entrepreneurs in Brazil are between 18 and 30. This trend signals a generational shift — one where Gen Z is stepping forward with vision, confidence, and digital fluency.
Generation Z and the Future of Entrepreneurship
According to a survey by Yubo, a social platform popular with Gen Z, half of young people aged 13 to 25 intend to start their own businesses. Only 25% said entrepreneurship was not in their plans. This indicates a powerful wave of youthful ambition, where building something meaningful is a shared aspiration — not just a dream.
Gledson Nunes: A Leader Among His Peers
One of the brightest lights of this new generation is Gledson Nunes. At just 25, he has already founded and leads Nunes Entretenimento, an artistic management and communication agency based in Brazil. With a focus on music and entertainment strategy, the agency has quickly gained relevance in national, Latin American, and North American markets.
Global Reach, Local Heart
Nunes Entretenimento isn’t just another agency — it’s a powerhouse of global collaboration. From Grammy-winning artists to Billboard chart-toppers, the company manages a diverse roster of global talent. Gledson’s ability to blend cultural authenticity with business innovation has made him a trusted name in international circles.
A Passion-Driven Path
For Gledson, this path wasn’t chosen for ease — it was chosen for purpose.
“I chose to spend my life working in a competitive business that can challenge the essence, but I wouldn’t want it any other way. This business has taught me the value of working with passion and having a unique voice,” he shares.
His commitment to creative integrity sets him apart in an industry often driven by trends. For him, success is about building something lasting, something meaningful.
Creating a Richer Industry
Gledson sees his work as part of a broader movement — one that’s rewriting the rules of entertainment. “I’m leaving my mark and this is part of the greater effort we’re making and the story we’re telling to make the industry a richer place,” he explains. With every project, he contributes to a more inclusive, expressive, and connected creative economy.
A New Standard for Success
In a time when the global market rewards originality, boldness, and purpose, Gledson Nunes is setting a new standard. His journey is proof that age is no longer the measure of success — vision, voice, and values are. And with each step forward, he’s helping reshape the cultural business landscape for the next generation.
PHOTOGRAPHER: @trumpas