Hollywood star embraces controversy with bold Dr. Squatch collaboration, sparking debate on celebrity branding and unconventional marketing. Sydney Sweeney is no stranger to turning heads—on screen and in business. The Emmy-nominated actress, best known for her role in HBO’s Euphoria, has once again stirred conversation with her unconventional partnership with men’s hygiene brand Dr. Squatch. In May 2024, Sweeney launched Sydney’s Bathwater Bliss, a bar soap reportedly infused with her used bathwater. The product followed her earlier suggestive body wash commercial with the brand, cementing her reputation for provocative, conversation-starting campaigns. “When your fans start asking for your bathwater, you … Continue reading Sydney Sweeney Defends Bathwater Soap, Draws Parallel to Jacob Elordi’s Viral Fame